In each collection, Askk NY focuses on high-quality materials such as sustainable denim and luxurious cotton, ensuring all garments are not only comfortable, but built to last. Their colour palette is characterised by soft neutrals, pastels, and rich earthy tones that reflect both urban sophistication and natural ease. The inspiration behind their designs often includes the architecture and dynamic energy of city life, where function meets form in harmonious balance. ASKK NY's pieces of denim jeans and tops are timeless yet current, embracing minimalism without sacrificing personal style.